OUR STORY

CORD & Olirr – Empowering Rural Women Together
Chinmaya Organisation for Rural Development (CORD) has been a catalyst in transforming rural lives through self-reliance, empowerment, and sustainable growth.

At its heart lies a strong belief — true development happens when people are empowered to help themselves.

As part of this mission, CORD Siruvani nurtures and mentors rural women, guiding them through skill training, self-help groups, and livelihood programs.

These women, with resilience and determination, create products that are natural, sustainable, and deeply rooted in tradition.

Livelihoods that speak the Stories

Supporting rural women daily.

Handrolled - Incense Sticks

Crafted with care by local artisans.

Artisan Jewelry

Unique pieces made by skilled hands.

Vasuki Amma had open-heart surgery. To pay her medical bills, she started making agarbatti.

She crafted the incense sticks by hand, coating small wooden sticks with a fragrant sandalwood paste. Every stick she made was a step toward recovery, helping her family pay for her treatments. CORD facilitated her training and Olirr the sales. The smell of sandalwood became a quiet reminder of her determination and the help from her community.

Needing to balance motherhood with a sense of purpose and income, she began crafting her own natural, chemical-free soaps and lip balms at home.
She prioritized ingredients like native herbs and rich butters, seeking a safe alternative for her young family.

Applying her innate analytical precision to botanical formulations, she launched her own brand, Gurudhara Soaps. What began as a therapeutic hobby at local markets and online quickly blossomed into a thriving business. Today, Gurudhara Soaps provides a substantial income, allowing Manonmani to support her growing family's needs while achieving a fulfilling balance between professional ambition and personal life.

Manonmani, once a dedicated accountant in Coimbatore, was unable to return to her corporate job after the birth of her daughter.

A smiling rural woman carefully weaving colorful threads into a vibrant handmade basket.
A smiling rural woman carefully weaving colorful threads into a vibrant handmade basket.

Crafts

Handmade by women, connecting villages to your home.

Close-up of hands stitching intricate patterns on a fabric bag under natural light.
Close-up of hands stitching intricate patterns on a fabric bag under natural light.
A group of women gathered outdoors, smiling as they create pottery together.
A group of women gathered outdoors, smiling as they create pottery together.
Colorful rows of hand-dyed scarves hanging to dry in the sun.
Colorful rows of hand-dyed scarves hanging to dry in the sun.
A rural artisan proudly holding a finished wooden toy carved by hand.
A rural artisan proudly holding a finished wooden toy carved by hand.
A vibrant market stall displaying an array of handmade jewelry crafted by women entrepreneurs.
A vibrant market stall displaying an array of handmade jewelry crafted by women entrepreneurs.